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In determining whether to use social media for your business, consider the buyer journey, potential for customer attraction and engagement, willingness to have genuine conversations, suitability of social media platforms, and investment of time and money. Choose one platform to master and consider outsourcing if necessary. Ultimately, aim for meaningful interactions and a long-term investment in customer relationships.
In 2024, small businesses should prioritize cultivating first-party data and direct communication with customers. Social media platforms have limitations, including lack of control over data, unpredictable algorithms, and the risk of profiles disappearing. Direct communication through email and text enables personalized messaging and builds real loyalty, offering greater control and customer engagement.
If you are a small business with a small budget, you can learn from what big brands do and adapt it to your own needs.
Who is your ideal customer? Every business has at least one (or maybe you aren't doing this business thing right). Find them and make your marketing dollars more effective with less effort.
The company formerly known as Facebook has a long way to go to regain public trust. It is the right move to establish Meta as the parent brand to their family of apps and create a new endeavor as a technology-focused company. But the legacy of past decisions as Facebook will continue to play a role in how consumers and regulators view Meta for years to come.
Develop customer connections outside of social first to limit the risks of using third-party platforms. Owned channels create strong relationships with your most ardent fans.
Marketing moves fast. Our global economy coupled with digitally connected brands and consumers has caused news cycles to shrink dramatically. Stories unfold over the course of minutes and hours instead of days. Miss a day of news and you are out of the loop. How can you stay in the know without spending hours browsing websites, blogs and social media? Here are 13 sources you need to know.
How do you fundraise during the uncertain months of early 2021 when your usual income relies heavily on one large in-person event? That was the question our non-profit organization’s board faced in the midst of the second COVID-19 surge this fall. What we learned surprised us all.
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