If you are a small business with a small budget, you can learn from what big brands do and adapt it to your own needs.
Who is your ideal customer? Every business has at least one (or maybe you aren't doing this business thing right). Find them and make your marketing dollars more effective with less effort.
The company formerly known as Facebook has a long way to go to regain public trust. It is the right move to establish Meta as the parent brand to their family of apps and create a new endeavor as a technology-focused company. But the legacy of past decisions as Facebook will continue to play a role in how consumers and regulators view Meta for years to come.
Develop customer connections outside of social first to limit the risks of using third-party platforms. Owned channels create strong relationships with your most ardent fans.
How do you fundraise during the uncertain months of early 2021 when your usual income relies heavily on one large in-person event? That was the question our non-profit organization’s board faced in the midst of the second COVID-19 surge this fall. What we learned surprised us all.