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In determining whether to use social media for your business, consider the buyer journey, potential for customer attraction and engagement, willingness to have genuine conversations, suitability of social media platforms, and investment of time and money. Choose one platform to master and consider outsourcing if necessary. Ultimately, aim for meaningful interactions and a long-term investment in customer relationships.
In 2024, small businesses should prioritize cultivating first-party data and direct communication with customers. Social media platforms have limitations, including lack of control over data, unpredictable algorithms, and the risk of profiles disappearing. Direct communication through email and text enables personalized messaging and builds real loyalty, offering greater control and customer engagement.
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