In determining whether to use social media for your business, consider the buyer journey, potential for customer attraction and engagement, willingness to have genuine conversations, suitability of social media platforms, and investment of time and money. Choose one platform to master and consider outsourcing if necessary. Ultimately, aim for meaningful interactions and a long-term investment in customer relationships.
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Why You Should Increase Your Reliance on First-Party Data and Communication in 2024
In 2024, small businesses should prioritize cultivating first-party data and direct communication with customers. Social media platforms have limitations, including lack of control over data, unpredictable algorithms, and the risk of profiles disappearing. Direct communication through email and text enables personalized messaging and builds real loyalty, offering greater control and customer engagement.
How to Make the Connection Between Love and Work
Photo by Alex Green Our purpose in life is to help people and to love. Being helpful is love in action. One way we help people is through work. Our life’s work, our career’s work, our work as a parent, friend, or neighbor. The measure of a person is how well we love others. Love… Continue reading How to Make the Connection Between Love and Work
What Phase are You In? Plan, Prepare or Act?
You will never be 100% ready. And you don't have to do it perfectly.
Rebuild and Maintain Good Habits by Choosing the Right Goal
Success with habits should not be measured against the standard of perfect performance. True success comes from improvement. The journey itself is the goal worth pursuing.
How Badly Do You Want It?
Photo by Samantha Garrote from Pexels Whatever you think you want to do, become or achieve...How badly do you want it?Are you willing to do the work?Are you willing to wait?Are you willing to not be good at it right away?Are you willing to learn from others who have already done it?If not, maybe you… Continue reading How Badly Do You Want It?
Dreams Do Come True
Image from Pixabay But not with magical thinking Give dreams life by taking action Tiny actions Stacked one by one Stretched out over time Dreams become reality When thoughts become actions
The World Can’t Stop Me From Having the Best Year of My Life
What would you say if I asked you if you had the best year of your life?
Instead of Christmas Cards, I Am Sending Thank You Cards This Year
The practice of daily gratitude has made me calmer, happier, and more resilient this year. I include gratitude in my daily journal. I have thanked God for gifts in my life. But I have not personally thanked humans for their kindness to me and my family in a tangible and meaningful way nearly enough. So, instead of Christmas cards, I am going to send thank you cards.
How Embracing Uncertainty Can Supercharge Progress Toward Your Full Potential
How much time do you spend trying to get control over what happens in your life? Uncertainty can even be exciting if we view it as an opportunity.