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Marketing

Do I Need to Use Social Media? A Guide for Small Business Owners

In determining whether to use social media for your business, consider the buyer journey, potential for customer attraction and engagement, willingness to have genuine conversations, suitability of social media platforms, and investment of time and money. Choose one platform to master and consider outsourcing if necessary. Ultimately, aim for meaningful interactions and a long-term investment in customer relationships.

Marketing

Why You Should Increase Your Reliance on First-Party Data and Communication in 2024

In 2024, small businesses should prioritize cultivating first-party data and direct communication with customers. Social media platforms have limitations, including lack of control over data, unpredictable algorithms, and the risk of profiles disappearing. Direct communication through email and text enables personalized messaging and builds real loyalty, offering greater control and customer engagement.

Inspiration, Personal Development

How to Make the Connection Between Love and Work

Photo by Alex Green Our purpose in life is to help people and to love. Being helpful is love in action. One way we help people is through work.  Our life’s work, our career’s work, our work as a parent, friend, or neighbor. The measure of a person is how well we love others. Love… Continue reading How to Make the Connection Between Love and Work

Life Lessons, Personal Development

How Badly Do You Want It?

Photo by Samantha Garrote from Pexels Whatever you think you want to do, become or achieve...How badly do you want it?Are you willing to do the work?Are you willing to wait?Are you willing to not be good at it right away?Are you willing to learn from others who have already done it?If not, maybe you… Continue reading How Badly Do You Want It?

Inspiration, Personal Development

Instead of Christmas Cards, I Am Sending Thank You Cards This Year

The practice of daily gratitude has made me calmer, happier, and more resilient this year. I include gratitude in my daily journal. I have thanked God for gifts in my life. But I have not personally thanked humans for their kindness to me and my family in a tangible and meaningful way nearly enough. So, instead of Christmas cards, I am going to send thank you cards.