expression through arts & letters
In determining whether to use social media for your business, consider the buyer journey, potential for customer attraction and engagement, willingness to have genuine conversations, suitability of social media platforms, and investment of time and money. Choose one platform to master and consider outsourcing if necessary. Ultimately, aim for meaningful interactions and a long-term investment in customer relationships.
In 2024, small businesses should prioritize cultivating first-party data and direct communication with customers. Social media platforms have limitations, including lack of control over data, unpredictable algorithms, and the risk of profiles disappearing. Direct communication through email and text enables personalized messaging and builds real loyalty, offering greater control and customer engagement.
You will never be 100% ready. And you don't have to do it perfectly.
If you are a small business with a small budget, you can learn from what big brands do and adapt it to your own needs.
How long does it take to become a writer? One day. The day you recognize that writing is essential to you and begin writing with intention. Decide today and start doing the work; that’s it. You are now officially a writer.
Who is your ideal customer? Every business has at least one (or maybe you aren't doing this business thing right). Find them and make your marketing dollars more effective with less effort.
The company formerly known as Facebook has a long way to go to regain public trust. It is the right move to establish Meta as the parent brand to their family of apps and create a new endeavor as a technology-focused company. But the legacy of past decisions as Facebook will continue to play a role in how consumers and regulators view Meta for years to come.
Develop customer connections outside of social first to limit the risks of using third-party platforms. Owned channels create strong relationships with your most ardent fans.
Marketing moves fast. Our global economy coupled with digitally connected brands and consumers has caused news cycles to shrink dramatically. Stories unfold over the course of minutes and hours instead of days. Miss a day of news and you are out of the loop. How can you stay in the know without spending hours browsing websites, blogs and social media? Here are 13 sources you need to know.
Change the Way You Think About Your Writing The inspiration I needed to resume writing publicly came from Jason Feifer, editor of Entrepreneur Magazine, in an article that challenged me to think differently. Jason shares an Editor's Note in each issue that I frequently find insightful. The Words You Choose in Thought Matter As Much As the… Continue reading Need to Find the Courage to Write Publicly?
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